Top 3 Direct Mail Formats That Drive Real Results
Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% always or sometimes notice advertising in direct mail, and 81% read their mail the same day the receive it. Further evidence? Consumers report that it’s the most effective way to get them to remember a product or service.
Try it for a new product launch or an introduction to your company capabilities. The letter serves as the introduction and states your offer, the brochure outlines the features and benefits of your product or services, and the reply is your call to action.
A common use for this format is event promotion. Self-mailers can provide enough “selling space” for a relatively simple message. An added benefit to the marketer is their pass-along value. Direct marketers tend to observe that self-mailers are relatively easy to hand from person to person or office to office.
Postcards do have a lower response rate than larger formats, most likely because of their size. A postcard only has a small amount of space to get the selling message across. An oversized postcard can offer more, but the jumbo size may still be outmuscled by other formats.
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